Welcome and thank you for visiting our website. Wilber & Townshend is a CPA firm located in Jenison, Michigan, part of the Grand Rapids metro area. Our firm provides assistance in complying with the tax and accounting regulations a business faces, but adds leadership insight to help clients develop businesses beyond the day-to-day management activities. As owners, we understand how difficult it is to find the time to address the details and items that make a difference in the financial rewards and quality of life.

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W&T Financial Services

Business Valuations



Most executives can benefit from the experiences of other owners. As a result, we are members of RAN-ONE, an organization that helps CPA firms share fresh ideas and knowledge for clients to consider in their businesses. The investment in time and financial resources we made to be a RAN-ONE firm is important to our clients who need more than just an accountant. Please inquire about our Businesses Getting Results program.

We offer Business Improvement Services, to leverage the Tax, Accounting and Auditing advice we have provided for years. These services are designed to assist clients develop an on-going series of business improvements or to address a specific task such as Succession Planning or a Mergers and Acquisitions opportunity. Enjoy our site and please call or email questions.

Proud Member of The Grand Rapids Area Chamber of Commerce




W&T Financial Services

Should I invest in stocks, CD’s, or another investment vehicle?
Am I properly insured?
Have I addressed special needs or circumstances properly?
Do I have enough money to retire?
How long will it last?

Wilber & Townshend offers a complete financial management solution. We make it convenient for our clients to address financial needs. Although you still have to earn the initial money to invest, we take over from there. Accounting, tax planning, investment advice and management can all be done with one-stop at Wilber & Townshend. Instead of wondering who to call, and what selections to make, the advisors at W & T, the people you already work with for your tax and accounting issues, can make this process easier.

As your CPA and financial advisor, you get the benefit of having someone knowledgeable about your tax situation to advise you on investment considerations. Have you ever had an insurance agent, banker or other financial sales representative tell you “You need to check with your accountant?” They tell you this because ALL investment decisions should be made only after you have measured the after-tax impact of the investment. Sometimes, a less attractive financial return could make sense based on your tax status position.

With Wilber & Townshend, you get investment advice that makes sense based on your current financial situation, tax status, and tolerance for risk. Take one of our partner’s tests on risk to measure if you are Risk Adverse or Always Looking for Trouble. Go to www.riverfrontfinancial.com/calculators.cfm Select Saving and Investing, then Risk Tolerance.

Visit the W & T calculators. To conduct some preliminary calculations on retirement needs, saving ideas, mortgage refinancing, etc., please click on this link www.my-cpa-online.com/tools.html to bring you to the financial calculators in our website.





Valuation Advisors Network,


How much is a business worth?
Am I properly insured?
Is my buy/sell agreement properly funded?
What do I need to do to make my business worth more?


Measure your success. Business owners need a valuation to:

  • Understand if their financial goals are being realized. The value of the business is the key component in the wealth portfolio of many executives.
  • Protect their businesses. Business valuations need to be updated frequently to assess the levels of insurance needed for the business itself, and to adjust the levels of insurance needed to fund buy/sell agreements with the partners or to protect family in the event of an accident.
  • Plan for succession. Whether your plan is to transfer the business to family for management or to employees in an ESOP, a valuation will set the expectation of potential funding, tax, and debt considerations that will need to be managed. Part of every successful succession plan is management of the financial details that starts with the valuation process.
  • Manage taxes. Until a business becomes liquid, the tax impact of a business is not a primary concern. When the business is sold, the tax impact of the transaction can be a critical component that may make or break a sale. A valuation will provide your tax advisors with information to plan the tax impact so they can design a plan to minimize taxes. Plan ahead. Affecting the tax impact could require a multi-year effort. Conduct a valuation now to determine what steps you may need to make.

“Value” is variable. The economy, type of asset, timeframe involved, goodwill, or other intangible factor can inflate or deflate price. An individual’s perception or point of view can impact value. A business valuation is intended to measure the price that can be expected in the marketplace given the current factors affecting the marketplace. With that said, the “price” can still be radically different depending on the perspective of the seller and potential buyer. This is where recognized certification makes a difference. Wilber & Townshend is Accredited in Business Valuations (ABV). This is a difficult certification to achieve. When dealing with an ABV professional this assures you are receiving a high quality valuation from an individual who has the experience to support their opinions. The courts and professional community recognize an ABV credential.

Consider a valuation:

  • In Divorce Proceedings
  • Establishing Accurate Insurance Coverage
  • For Litigation Support
  • Mergers
  • Evaluating Buy/Sell Agreements
  • Acquistion of a Business
  • Corporate or Partner Dissolution
  • Employee Stock Ownerships (ESOP's)
  • Family Succession
  • For Estate Planning Purposes

Depending on your needs, the scope of the valuation can vary. To establish a baseline level of value we offer “thumbnail” valuations. These are the lowest cost valuation available but are not adequate for purposes of due diligence, or to prepare for any form of litigation. The best way to determine if you need a valuation, and what level is required, is to call today or email.